Netconcepts

Google Gadgets and Gadget Ads

Jacqui Jones — Tue, 25 Mar 2008 16:01:20 +0000

Jacqui Jones, Lead Consultant from Netconcepts, sits down with Jeremy Wood from Google to talk about Google Gadgets and Gadget Ads in this nine minute interview. Jeremy provides some helpful hints and tips for marketers and developers on how to get the most out of Gadgets and Gadget Ads, including tips on how to get your Gadget listed with Google.

Video: SEO Update

Stephan Spencer — Wed, 12 Dec 2007 21:20:50 +0000

In September 2007, Spencer revisited the SEO progress of Discountflies.com, and reports his findings in the video tutorial below.

This video tutorial requires Flash Player version 8 or above.

Click the link below to launch the tutorial.

Video SEO Tutorial with Stephan Spencer.

Video: SEO Website Update

Stephan Spencer — Mon, 29 Oct 2007 17:11:54 +0000

In September 2007, Spencer revisited the SEO progress of Balancedlifeproducts.com which he reviewed in this initial “SEO Report Card” and reports his findings in the video tutorial below.

Click the link below to launch the tutorial.
Video Tutorial with Stephan Spencer

This video tutorial requires Flash Player version 8 or above.

SEO for Really Big Websites

Stephan Spencer — Thu, 28 Jun 2007 16:05:56 +0000

Got a large, complex, database-driven website? Then you’re in luck, because such a site represents the best opportunity for capturing visitors from search engines such as Google. That’s because a large site has so much of what the engines love - content!

In this seminar, you will gain best practices, invaluable tactics (such as “thin slicing”) and quick-hit tips and tricks. And you’ll discover what to avoid. All with real-world examples from major websites - both commercial and non-commercial.

How to expand into countless keyword markets
How to get many more pages indexed
How to optimize your HTML templates and CSS to make those pages “sing” to the search engines
How to pass your PageRank much more effectively through your site
How to build deep links to internal pages, not just to your home page
How to measure success using new (and little-known!) metrics and KPIs

Speakers:
Stephan Spencer, Founder and President, Netconcepts
Chris Smith, Lead Search Strategist, Netconcepts

Make the Most of Your Web Site with SEO

Stephan Spencer — Tue, 26 Jun 2007 15:40:55 +0000

Do you know how to include keywords in headlines and articles to ensure your Web page receives high rankings in search engines? Do you understand how accurately tagging content translates into greater Web exposure and more readers?

Concepts shared in this one-hour training format will benefit executives from small to large-sized newspapers seeking to learn more about search engine optimization.

Learn guided instructions on how to incorporate the concepts of SEO to make the most of your Web site.

Speakers:
Stephan Spencer, Netconcepts
Steven Evatt, The Houston Chronicle’s Chron.com

Screencast on link building with Stephan Spencer and Eric Ward

Stephan Spencer — Wed, 14 Feb 2007 04:04:54 +0000

Join our founder and president, Stephan Spencer, along with renowned link builder Eric Ward, in this archived webinar of an information-packed 90-minutes of link building tips and tricks. The webinar, for MarketingProfs.com, was called “Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine Optimization”. It was a follow-on to Stephan’s webinar for MarketingProfs 6 months prior, on the topic of boosting Google rankings through links (also available as a 90-minute screencast).

Watch Stephan and Eric’s webinar as a streaming Flash video »

Or, alternatively download/watch as a Quicktime (m4v) movie (169 MB) or as a Windows Media (wmv) file (59 MB).

Search Marketing Essentials for Online Retailers

Stephan Spencer — Thu, 08 Feb 2007 18:00:25 +0000

Your search marketing programs - both organic and paid - are in decent shape, but now you need to take both to the next level. Where should you invest additional resources in SEO? How can you spend more on PPC and still generate healthy sales? How can you evaluate the state of your current programs? How can you assess the potential for additional growth? What strategies and tactics should you implementing next?

Stephan Spencer and George Michie will share their expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face. Stephan Spencer is a long-respected expert in search marketing and founder and President of Netconcepts. George Michie, a paid search veteran since the industry’s beginning, is Vice President of Client Services for The Rimm-Kaufman Group.

You Will Learn:

Online acquisition economics
Budgeting and planning for paid and organic search
Strategies for competition with larger, better-funded competitors
Strategies for your key search phrases from the “head” of the search distribution
Strategies for the “long tail” of your search distribution
When it may make sense to outsource elements of your search marketing effort, and when it may not
The current legal and marketing issues surrounding use of trademarks and brand names

Screencast on link building for Google SEO

Stephan Spencer — Tue, 31 Oct 2006 10:54:54 +0000

Join our founder and president, Stephan Spencer, in this archived webinar of an information-packed 90-minutes of link building secrets. The webinar, for MarketingProfs.com, was called “Google in the Real World: How Links Boost Your Ranking”.

Watch it as a streaming Flash video »

Or, alternatively download/watch as a Quicktime movie (72 MB).

Screencast on optimizing your blogs and RSS feeds

Stephan Spencer — Mon, 28 Aug 2006 23:10:27 +0000

Founder and president of Netconcepts, Stephan Spencer, gives a 1 hour presentation on “Blog and Feed Search SEO”.

Watch it as a streaming Flash video »

This can alternatively be downloaded as a Quicktime movie (169 MB).

Success with Email Marketing Campaigns: 10 Campaigns Critiqued for Best and Worst Practices

Stephan Spencer — Thu, 24 Aug 2006 18:00:54 +0000

For many of you, your email campaign lost the race even before it got out of the gate. Spam filters and email firewalls silently and unceremoniously junk your emails. Research has shown that fully one-third of permission-based emails don’t get delivered.

Even if your message gets past the filters, it doesn’t mean your email will be opened. Your recipients are brutal when it comes to slashing through the commercial messages clogging their inboxes. A split second decision will decide your email’s fate, based squarely on your From line and Subject line, and to a smaller extent, what’s visible in the Preview pane. After navigating these deliverability and openability hazards, you still have to get the recipient to comprehend and act on your message. A pretty tall order nowadays.

This virtual seminar is going to get “hands on” with reviews of actual email campaigns submitted by seminar attendees. Not all will be chosen, so give yourself the best chance of having your campaign critiqued: submit your entry early. Stephan is one of the most popularly and highly acclaimed MarketingProfs seminar leaders.

If you’ve ever wondered what you were doing wrong with your email marketing, or wondered what you could be doing better, then this is the seminar for you.

You will learn:

How to write messages that are opened and read
How to create subject lines that are the best they can be
Best practices for your call-to-action and value proposition
How to balance text and images
When to use Text or HTML
Whether your email is compliant with CAN-SPAM legislation
Whether your messages will get past spam filters

The 90-minute seminar will include an extended Q&A.